Paloma Aguirre serves as Mayor at-large for the City of Imperial Beach.
In 2021, she was appointed by California Assembly Speaker Anthony Rendon as the alternate San Diego Coast representative for the California Coastal Commission. She serves on the SANDAG and Metropolitan Transit System Board of Directors, and as an alternate on the San Diego Community Choice Power Board. She has been working for over sixteen years to address the city's most pressing threats to its quality of life, including both environmental and public health issues. Her bilingual and bicultural lived-experience allows her to be a leading advocate in Imperial Beach's fight against cross-border beach water and solid waste pollution. Councilmember Aguirre's three priorities are fighting cross-border pollution, ensuring housing affordability and addressing homelessness, and keeping Imperial Beach a safe and family-friendly community.
She is currently the Senior Program Officer for the Environment for the International Community Foundation where she is responsible for overseeing environmental projects in Mexico and Latin America. Early in her career, Councilmember Aguirre worked as a social-justice community organizer in South San Diego, helping low-income Hispanic families address immigration, foreclosure, and predatory lending issues.
Mayor Aguirre served as a City of Imperial Councilmember from December 2018 through December 2022, before becoming the Mayor of Imperial Beach on December 14, 2022.
Mayor Aguirre has represented the City of Imperial Beach at Metropolitan Transit System Board (MTS), San Diego Association of Governments (SANDAG) Board and Shoreline Preservation Working Group. She has also served as a presentative for Chamber of Commerce and Job Corps. During her term as Mayor Pro Tem, she served as the representative for South Bay Mayors and City Managers Committee and the San Diego Community Power JPA. As Mayor, she will continue to represent the City at MTS, SANDAG Shoreline Preservation Working Group, and San Diego Community Power JPA. Mayor Aguirre will be the primary representative for South Bay Mayors and City Managers Committee.
Aguirre moved to Imperial Beach in 2003 to pursue a college education and competitive bodyboarding. She is the first person in her family to graduate college. After putting herself through school, she graduated from the University of San Diego, California with a B.A. in Psychology. She later earned a certificate in Nonprofit Management from Brandman University and obtained a Masters of Advanced Studies in Marine Biodiversity and Conservation, from Scripps Institution of Oceanography at University of California, San Diego in 2015.
In 2014, Councilmember Aguirre was named Woman of the Year by Assemblywoman Lorena Gonzalez for her outstanding leadership in environmental conservation and for her work restoring the Tijuana River Valley and in 2016 she was selected for the prestigious NOAA Sea Grant Knauss fellowship in Washington D.C. where she worked for U.S. Senator Cory Booker (D-NJ), assisting him in drafting and passing bills to reduce trash in our oceans and improve math and science skills in minorities.
In her spare time, Mayor Aguirre enjoys bodyboarding and spending time with her husband and two dogs Dante and Dasha.